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NEWS: MEPs back minimum standards for ‘finfluencers’

Instagram, TikTok, Snapchat, YouTube, Facebook, Twitch and Reddit applications are displayed on a mobile phone ahead of new law banning social media for users under 16 in Australia, in this picture illustration taken on December 9, 2025. REUTERS/Hollie Adams/Illustration/File Photo

By PAUL O’DONOGHUE, Senior Correspondent

EU lawmakers have backed plans to introduce minimum standards for ‘finfluencers’, citing risks around hidden advertising, misleading claims and online investment fraud.

On Thursday, the European Parliament adopted a resolution with 502 votes in favour, 46 against and 42 abstentions. The measure calls for new safeguards on so-called ‘finfluencer’ communications, which lawmakers say have become “a primary source of financial information for younger people”.

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