Childhood friends and founders Michael and Liron started Forter for themselves. As Israelis working in the US, they had complex online identities. And like many of us, they would shop online, reserve flights, and buy goods only to have those transactions declined. They began their careers together at a manual fraud review company that PayPal later acquired. Once employed by PayPal, Liron saw first hand that staffing thousands of people to review transactions would never scale in a global economy.

After successfully leading an experiment to lift the manual, rules-based processes and replace them with an AI-powered model, PayPal’s fraud detection accuracy skyrocketed. When Liron overheard customers asking if they could buy their new fraud solution as a standalone product, he knew they were on to something. Liron and Michael reunited to build Forter—a fully automated platform that makes decisions about every eCommerce interaction based on a complete understanding of identity. Their focus from day one has been on using customer intelligence to give everyone the eCommerce experiences they deserve.