By Tassilo Hummel and Anton Zverev
WHEN the war in Ukraine started in February 2022, LVMH shuttered its Louis Vuitton, Dior and Bulgari boutiques in Russia days before Europe imposed export sanctions on luxury goods.
The conglomerate – controlled by French billionaire Bernard Arnault – also sold its Sephora stores at a loss, even though their mass-market products were not subject to sanctions. And LVMH donated €5 million to the victims of what it called the “tragic situation” in Ukraine.








